Over time, the cart became extremely successful, and remained in operation for nearly three years. Meyer's Director of Operations, Randy Garutti, established a hot dog cart which was run out of the kitchen of Eleven Madison Park, one of Meyer's Union Square Hospitality Group (USHG) operations. One of the first things the Conservancy did in its goal to improve the park was to host an art exhibit called "I <3 Taxi" inside of the park to raise awareness of the renewal effort. As part of the redevelopment, restaurateur Danny Meyer helped spearhead the creation of the Madison Square Park Conservancy to help redevelop it. In 2000, New York City began the rebuilding of Madison Square Park, which had fallen into a state of disrepair and misuse. The original Shake Shack located in Madison Square Park
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